AC26 | Session 28
Mixing Your IG Mission and Message for the Crowd, OR How To Get Your Vocals Heard Across the Roar!
Target: Federal, Tribal, State, Local, Public Institutions of Higher Learning
Focus: Information Governance, Records and Information Management, Program Communication
Levels: Intermediate, Advanced
GARA: "Program Establishment & Administration" OR "Training, Advocacy & Outreach" 
Overview

In many organizations, the mission and messages of the information governance (or records and information management) program are not effectively communicated to staff, leaders, contractors, and other stakeholders. There are many reasons for this, including the priority (or lack thereof) given to your program, communication skills, budget constraints, and more.

This session offers practical ideas, tools, and methods you can seek out and use within your organization to improve the odds of having your IG voices heard above the roar. It also explores how (especially in shifting regulatory and operational environments) IG and RIM messaging may need to align more directly with organizational mission and operational effectiveness, not just compliance.

Key Takeaways
  1. How to find and use communications tools your organization may already have
  2. How to build a broad network of IG stakeholders who help spread your program’s messages
  3. How to engage leaders across the enterprise and identify where you can help improve IG in their business units
  4. How to help business units build supplemental IG training that reinforces and extends your program
  5. How to keep program messaging fresh
  6. The case for evolving your program as the enterprise changes
Presenter
Tod Chernikoff
Tod Chernikoff , CRM, IGP, CIP
ETS Analyst V, Navy Federal Credit Union
Tod Chernikoff is a Certified Records Manager, an Information Governance Professional, and a Certified Information Professional. He has over thirty years of experience providing records and information management and information governance services to organizations and clients. He has served ARMA International in positions at the local, regional, and international levels, including as a member of the ARMA International Board of Directors. Tod received the ICRM's 2014 Alan Andolsen Award in recognition of outstanding CRM Mentorship. He is a member of the Enterprise Data Risk Governance Team at Navy Federal Credit Union, where he helps enable RIM Governance efforts across the global enterprise..